Zee news Kannada / Karnataka launch details
MUMBAI: Zee Media Corporation Ltd (ZMCL) is planning to expand its regional presence with the launch of three news channels in FY19. The company plans to launch news channels in Kannada and Telugu in addition to a channel focussed at Assam-North East.
“We plan to expand into regions where we are not present. We are not present in North East and South India. We plan to launch Kannada, Telugu and Assam-North East focussed news channels in FY19,” ZMCL CEO regional news Purushottam Vaishnava told TelevisionPost.com.
Vaishnava said that the company is on the drawing board to roll-out these channels in the current fiscal. “We are in the planning stage to launch these three news channels in the current financial year,” Vaishnava added.
He further stated that the company will also fill in the remaining gaps in the portfolio by entering Tamil and Malayalam markets. However, the timeline of the launch has not yet been decided.
“It’s not that we will not enter Tamil and Malayalam markets. We plan to have a presence across South. After Kannada and Telugu, these are the language markets that will be left for expansion,” he noted.
ZMCL already has a digital presence in all four South India languages on zeenews.com.
Source : Televisionpost.com
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