Star gets Ministry approval to launch Star Sports 1 Kannada
MUMBAI: The decks have been cleared for Star India to launch its Kannada sports channel as the ministry of information and broadcasting (MIB) has cleared the broadcaster’s name change application.
The MIB has approved the change of name of broadcaster’s licence from Channel V to Star Sports 1 Kannada. It is pertinent to note that Channel V was shut down in November last year.
Star was planning to launch Star Sports 1 Kannada on 16 November however the delay in getting approval for change of name application held up the launch.
Apart from Star Sports 1 Kannada, the broadcaster was also planning to launch Star Sports 1 Bengali, Star Sports 1 Telugu, and Star Sports 1 Malayalam for the Indian Premier League (IPL) 2018.
The delay in getting approvals for the aforementioned channels meant that the broadcaster had to air the language feeds of IPL on its regional movie channels Star Maa Movies, Jalsha Movies and Star Suvarna Plus.
The broadcaster had six language feeds for IPL 2018. For the finals, it has also added Marathi and Malayalam feed taking the total language feeds to eight.
Star had forayed into regional sports broadcasting with Star Sports 1 Hindi, which was launched in 2013 at the time of network re-branding exercise. At that time, the channel was called Star Sports 3.
In May 2017, there was another rejig with Star Sports 3 getting renamed Star Sports 1 Hindi. The broadcaster also added Star Sports 1 Tamil to its portfolio. It also another Hindi free to air (FTA) channel Star Sports First, which is available only on DD Free Dish.
Source: Television Post
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